Our story
Hello, I'm Amelia – the founder of Aievalo.
Two years ago, I was a software developer working 90-hour weeks. By 2pm every afternoon, my lower back was screaming. My tailbone went numb. I shifted constantly. I tried everything – lumbar supports, memory foam cushions, even a $200 "doctor recommended" pillow. Nothing worked the way I wanted it to.
One Friday night, I sat on a cheap kitchen chair for 14 straight hours. By midnight, I couldn't feel my left leg. I stood up and nearly fell over. That was my breaking point. I told my husband, "I'm done buying other people's products. I'm building my own." He thought I was crazy. Maybe I was.
I started researching what actually makes a back support work – compression testing, material density, spinal alignment. I ordered samples from over a dozen manufacturers. I sat on each one for weeks. Most failed. Foam that collapsed. Covers that pilled. Shapes that didn't actually support my tailbone.
But the ones that didn't fail? The ones that kept their shape after 100 hours of sitting? Those became Aievalo. I gave prototypes to my fellow developers, gamer friends, and my sister – a new mom who couldn't sit comfortably while nursing. They came back with the same reaction: "Wait, my back doesn't hurt anymore?"
Today, over 50,000 people use Aievalo to get through their day without pain. Developers, drivers, gamers, new parents, truckers, nurses – people just like you, who thought back pain was just part of sitting all day, and then realized it doesn't have to be.
We're not a general wellness brand. We're back, neck, and tailbone specialists. We don't sell yoga mats or essential oils. We sell the things we use every single day – because we're sitting right alongside you. If we wouldn't sit on it for 10 hours, we don't ship it.
If your back hurts from sitting – you're our kind of person. You don't want hype. You just want something that actually works. So do we. Welcome to Aievalo.
— Amelia
